Business from scratch beauty salon. How to open a beauty salon from scratch: where to start and how much money you need. Payback periods depend on

Modern beauty salons attract visitors with a huge range of services, which includes hairdressing, spa treatments, nail services and much more. To look younger and more beautiful, people are willing to pay good money. That is why beauty salons are a cost-effective and fast-payback business.

Having gained popularity in the early 90s of the last century, beauty salons do not lose their attractiveness and popularity. Only in Moscow about 500 beauty salons and studios open annually, offering a wide range of services.

Before telling how to open a beauty salon from scratch in small town, consider different kinds salons.

We open a beauty salon. Types of salons

There are several formats of beauty salons:

1. Classic, which include the full range of services from haircuts to facials to spa treatments.
2. Express cosmetic, specializing in the provision of services, the duration of which is not more than 30 minutes.
3. Salons nail service Nail Bar where you can get a manicure, pedicure, and at the same time drink a cup of tea.
4. Hairdressing salonsDry Bar and Color Bar who specialize in cutting, styling and coloring hair.
5. Brow Bars, where not only eyebrows are cared for, but also manicure and makeup services are included.

For a beauty salon, both apartments on the ground floor of residential buildings and premises in shopping centers and hotels are suitable. Big plus - huge windows and glass doors. Also signs, registration, design.

Design should be given special attention. For example, in the salon « 3D Hairstyle Facades” (Austria) the facade resembles loose hair, which is not only beautiful, but makes the salon recognizable against the background of other establishments.

Starting to make repairs to the premises, which will require at least 100-150 thousand, you need to properly plan the space, create comfort. But at the same time, you need to think carefully about the use of various materials. If carpeting is quite suitable for the waiting area, then it is better to tile the floor of the hall itself.

What documents are needed to open a beauty salon

To open a small beauty salon, it is better to draw up documents as an individual entrepreneur, but if you decide to immediately go into a larger business, then your option is an LLC.

As for the taxation system, it is better to stop at a single tax on imputed income, and eventually switch to a simplified taxation system.

Required documents.

• Conclusion of the SES;
• Conclusion of the State Fire Supervision;
• maintenance contract;
• Garbage removal contract;
• Lease contract.

If you decide to open a franchise salon, you will receive documents from the franchisor.

How much does it cost to open a beauty salon: we make a list of services and purchase equipment

When opening a beauty salon from scratch, you should not immediately introduce a large list of services. For example, in Tokyo, a chain of salons that is growing faster than others and works according to the McDonalds principle: includes only haircuts, each of which is done in only 15 minutes and is inexpensive.

For small town this option will not work, but you should not immediately start with a large number of services. If there are several hairdressers and a manicurist in your salon, this is quite enough for the first time. You can include a couple of simple rejuvenation services, such as modeling masks and vacuum massage.

When you decide exactly what services your salon will provide, proceed to the purchase of equipment. You will definitely need mirrors, armchairs, a manicure table, sinks, a water heater, a vacuum cleaner, staff tools, tables and sofas or chairs for the waiting area, you can install a TV so that waiting customers have something to do.

Almost all goods can be purchased through a network of specialized online stores. For a small salon expenses will be approximately 120-150 thousand .

Beauty salon in a small town. Profitability

In a small town, a salon will pay off more slowly than in a metropolis, but it will also require less expenses. Including repairs, rent, paperwork, purchase of equipment and staff salaries, you can meet 400-450 thousand .

Profit in a small town on average can be from 60 thousand rubles a month.

7 factors that will make a business successful

So, if you are seriously thinking about how to open your own beauty salon, you need to weigh the pros and cons more than once and accurately calculate your strengths and finances, but also know the reasons why your salon will not only outperform competitors, but will also bring good profit .

Prices

The pricing policy should be such that the net profit is at least 30%.

Clients

With good work of the salon in a year it should have from 50 to 80 percent regular customers. Usually people come to a certain master. The departure of the master can also lead to the departure of clients.

Personnel

Staff turnover is inevitable. You need to monitor how employees work, whether they have conflicts with clients or administrators.

When hiring newcomers, you should take care of their image, convince customers that only professionals work for you.

Lighting

Saving on lighting will only harm the business. Clients should see how well the master did and how he did his job.

Sale of cosmetics

In order for the salon to function normally, 20% of the income must be received from the sale of cosmetics.

Stock

Promotions should be held not only at the opening of the salon. They must become permanent.

How to start your service business? A good option- open a barbershop. From scratch, an institution, of course, is not so easy to organize. This type business is not for the lazy.

The material is intended for those who are not afraid of difficulties and are ready to work for a good profit. The best owner of a beauty salon is a person who knows the whole process of organizing the work of a hairdresser. Many successful business women who became the mistresses of expensive beauty salons started out as simple craftsmen.

Open a barbershop: where to start

Conduct market research. Find out if there are beauty salons and other establishments offering haircuts and haircuts in your chosen area. Specify their level, quality of services, number of staff, mode of operation. Your task is to collect more information about competitors.

Think about what it will be

Pay attention to the following criteria:

By price level

During market research, you should understand what kind of contingent lives where your hairdresser will be located. An incorrect assessment of the situation can negate your efforts. There are three types of establishments.

Economy class hairdresser

Affordable prices, minimal set of services. Perform haircuts for men and women, styling, dyeing, perm, manicure. Usually the institution is located in a residential building or shopping center in a residential area.

Modest room, inexpensive equipment. The owner earns income from a large number of low- and middle-income clients.

Mid-Range Hairdresser

Masters of the highest class. Wide range of services. Cosmetologist. Pedicure services, biowave, lamination, etc. Prices are higher than in a regular barbershop.

Modern equipment, good repair. Clients: “middle class”, who cannot afford VIP salons yet, creative youth, middle-aged ladies who take care of themselves.

Elite class establishment

For wealthy clients. Excellent design of the room, expensive equipment, professional cosmetics. Masters who have completed training in well-known companies both in Russia and abroad.

According to the list of services provided

Decide what services you can provide in your establishment. The higher the level, the wider the list of services.

For an economy class hairdresser, the following are required:

• simple men's and women's haircuts;
• model haircut;
• painting;
• perm;
• styling;
• manicure;
• shaving.

For a mid-level barbershop, add:

• lamination;
• coloring;
• biowave;
• fashionable haircuts;
• braid weaving;
• artistic painting of nails;
• pedicure;
• cosmetologist services that do not require the qualification of a “dermatologist”;
• sale of high-quality cosmetics for hair care.

For a prestigious style studio, in addition to the above services, the following are required:

• creating an image;
• stylist services;
• author's haircuts or the ability to bring to life any version of the hairstyle you like;
• high-quality expensive make-up;
• spa treatments for hair care;
• sale of high-quality styling products, masks, shampoos, balms of famous brands.

By number of jobs

Allocate:

• small hairdressers. Male and female master, manicurist. Sometimes there is an administrator. In total - 3-4 people;
• medium-sized salon: two women's, two men's masters, two manicure masters, a pedicure master, an administrator, a cleaning lady, a beautician. In total - 10 people.

It is not practical to keep more staff. In expensive salons, the same number of masters often work as in a mediocre hairdresser. Or a couple more people.

If you are planning to open a cheap establishment, you can significantly save on the wages of hired workers by serving customers yourself at first. This is where your ability to handle scissors and a hair dryer comes in handy.

If the hostess of the establishment is a master with a name, this fact will only add prestige to the establishment.

By clientele

The higher the price level, the better the service should be. Focus on a specific range of customers:

• Inexpensive hairdresser. Retirees, children with parents, workers public sector, schoolchildren, women who prefer to cut their hair faster and leave.
• Salon of the middle price category. Self-care ladies, managers, bankers, youth, entrepreneurs.
• Elite style studio. Owners big business, wealthy ladies and gentlemen, show business stars, glamorous girls who successfully married.

Practice shows: hairdressing salons are growing fastest universal type economy category.

What does it take to open a barbershop?

Properly executed documentation and the availability of the necessary permits from government services will help eliminate claims from regulatory authorities.

Business registration

Register an individual entrepreneur (individual entrepreneurship) or LLC (legal entity).

Most owners of beauty salons register IP. The reasons:

• faster;
• easier;
• cheaper;
• lower taxes;
• simplified bookkeeping.

Important: (authorized capital, seal, r / account, mass constituent documents etc.).

Are you going to open a barbershop from scratch with a friend or relative? Then create an LLC. Get ready to pay for the services of a visiting accountant.

Documents for opening a hairdressing salon: permits

Hairdressing services are not subject to licensing, but it is necessary to obtain a positive sanitary and epidemiological conclusion.

So, what you need to open a hairdresser, from documents and permits:

• Before opening the establishment, provide Rospotrebnadzor with a notice of the beginning entrepreneurial activity.
• From the fire department. The barbershop must comply with fire safety regulations.
• The premises itself, working conditions, all equipment must meet the requirements of SanPiN 2.1.2.2631-10. Monitors compliance with regulations and conducts.
• The staff must have.

Taxation

It is up to the entrepreneur to decide which taxation system to choose. Hairdressing salons most often work on UTII or STS. Sometimes they switch to PSN.

Calculate how much income you plan to receive. If the annual turnover is up to 900 thousand rubles, choose UTII. With a turnover above this amount, it is worth acquiring a patent for engaging in this type of activity.

Note! patent system taxation can only be used by individual entrepreneurs. Required condition– the number of employees in the reporting year cannot exceed 15 people.

room

For one workplace must account for at least 7 sq.m of area. In economy class hairdressing salons, this requirement is often not met. The master has to work in cramped conditions.

Inconvenience adversely affects the quality of the haircut and the health of the hairdresser. It is hardly worth counting on full return in a cramped closet. Consider this nuance when choosing a room for your establishment.

In inexpensive hairdressing salons, the women's and men's rooms are often located in one large room. Try to separate these zones. Many clients do not want their head in curlers or to be seen by a man in a nearby chair during painting.

Do you think this remark is irrelevant? A survey of women with an average income level showed that they prefer establishments with a separate male and female hall.

The requirements of the sanitary-epidemiological and fire services are as follows:

• it is forbidden to place a hairdresser in the basement;
• a prerequisite for starting work is the availability of a water supply and sanitation system;
• the room must have a ventilation system separate from the rest of the building;
• It is forbidden to paste over the walls with paper wallpaper.

Equipment

The minimum list of equipment and Supplies:

• large mirror on the wall;
• 2 chairs for clients of the institution;
• shelves and cabinets for tools and consumables;
• dryer or sink, combined with a chair for the client;
• boiler or water heater flow type.

At first, if you have a room in a small apartment taken out of the housing stock, you can wash your hair in the former bathroom. Instead of dryers, you can use stationary hair dryers. There must be at least 2 of them.

You will need equipment for:

• clients' haircuts (combs, scissors, hair dryers, clippers);
• manicure-pedicure (scissors, napkins, special drying);
• provision of cosmetology services (special chair, table, napkins);
• arranging a hall or room where clients will wait for their turn to the master.

Consumables and equipment are needed: professional paints, oxidizing agents, balms, styling products, clips, curlers, towels, etc.

Advice! Buy a TV, a coffee table, comfortable chairs or a sofa, a selection of fashion magazines with models of modern hairstyles. The client should not be bored in the queue.

Staff

People go to "their" master from the other end of the city. Good staff is the key to the success of your business.

Look for professionals, invite talented young people who are ready to work for modest remuneration, just to gain experience. The higher the level of the beauty salon, the more stringent the requirements for the master.

Here again, your knowledge and experience will come in handy, allowing you to assess how promising this or that applicant is for the proposed vacancy.

Minimum number of staff:

• 1 male;
• 1 female master

At first, you may have to perform the duties of an administrator. As your business expands, add a good organizer, cleaner, beautician, manicurist and pedicurist to the staff.

Services

What services can you get in modern hairdressing and beauty salons? From common to exotic:

Among the exotic: peeling in the pool with fish, non-traditional types of massage, intimate haircut. Such services are provided in author's salons and elite class establishments.

Popular and promising areas of activity are to open a children's hairdresser or a beauty salon for animals. Open a similar institution in a prestigious area for wealthy clients.

How much does it cost to open a hairdressing salon and payback periods

Is it profitable to open a barbershop? Of course! The level of income directly depends on your efforts in organizing work and recruiting staff. If you understand how to interest customers, things will quickly go smoothly. A stable flow of customers will provide a good profit.

Let's make an approximate calculation - how much does it cost to open an economy class hairdresser:

• cosmetic repairs of premises: about 100 thousand rubles;
• purchase of consumables with a two-month supply: from 100 thousand rubles;
• equipment and inventory: from 200 thousand rubles;
• staff salary: up to 60 thousand rubles. (staff 4 people). Set % of revenue for masters;
• advertising events, distribution of flyers and business cards: up to 10 thousand rubles;
• services of an incoming accountant, tax administration: up to 15 thousand rubles. monthly.

Result: about 500 thousand rubles.

Premises in a non-residential fund? Looking to buy a suitable area? The costs will increase many times over. Opening your own beauty salon from scratch costs from 2.5 million rubles.

Payback periods depend on:

• good location of the institution;
• staff professionalism;
• level of culture of masters;
• list of services provided;
• competent pricing policy;
• the right way to advertise.

How quickly will the costs pay off? In a good set of circumstances, the numbers look like this:

• a popular barbershop has 20 or more clients a day;
• haircut cost: 180 - 500 rubles;
• daily revenue will average from 3 to 8 thousand rubles;
• monthly you will receive from 90 thousand rubles.

Really "recapture" the invested funds in 2 years. An increase in the flow of customers reduces the payback period to 1–1.5 years.

With expensive salons, the situation is similar. A haircut or coloring in an elite institution is much more expensive. But, the cost of services is also much higher. The reasons:

• expensive cosmetics;
• elite consumables;
• a master with a name that won't work for a penny.

Maintaining the image of an exclusive salon requires fixed costs to get acquainted with the latest in the world of style, internships for masters in well-known branded salons, participation in hairdressing competitions. It is obligatory to purchase expensive magazines, update the design of the room, etc.

The payback period of prestigious beauty salons is comparable to the situation with cheap hairdressers.

During periods of crisis, beauty salons of medium and low price categories survive. The number of elite style studios is steadily declining until the economic situation improves.

Discounts, promotions, bonuses will help to attract customers. Pleases customers with a “service as a gift”, for example, a half-price pedicure for a model haircut. A good idea- a birthday certificate for a certain amount, etc.

Invite a good male master. Consumables - a minimum, the speed of work - higher, the cost of fashionable men's haircuts is comparable to women's. Taking care of your image has made many representatives of the stronger sex regular customers of beauty salons. They leave a lot of money there. Consider this nuance.

Now you are aware that opening a hairdressing salon from scratch is possible for those who are in love with their job, who not only want to make a profit, but also dream of making the client beautiful.

Video about the nuances that occur when opening hairdressers and beauty salons from scratch:

Many successful businessmen started their business by opening a beauty salon. For a beginner, the option of providing hairdressing services will be acceptable for several reasons: reasonable investment, lack of licensing, constant need for services, both among the female half of the population and among the male.

Many clients strive to create a bright image, to express their individuality through a fashionable haircut. A model haircut is always more expensive than a standard haircut, which ensures an increase in income. In order for your business to develop successfully, pay attention to the recommendations that will help you understand how to open a beauty salon from scratch.

Where to begin

Decide:

• with a list of services;
• with the intended clientele;
• with pricing policy;
• with the size of the room;
• with the number of jobs;
• with capital investment.

Types of beauty salons

It is important to know how each type of beauty salon is different.

Economy class hairdresser

The minimum list of services low prices. Visitors will be offered: men's and women's haircuts, hair coloring, styling, curling, manicure. Inexpensive equipment, simple decoration of the room, cheap cosmetics. Qualification of employees is average (there are exceptions to this rule).

This type of hairdressing salon is located in a residential building or mall has a flexible work schedule. Suitable for people with a low income or for those who prefer a haircut without frills.

Mid-level salon

The professionalism of the masters and the cost of their services are much higher than in an ordinary hairdressing salon. Works beautician performing various cosmetic procedures. High-quality equipment and professional cosmetics are used. The room has an individual style. Clientele - ladies who want to look fashionable, wealthy "middle class", people who are supposed to look good according to their rank, but their salary level does not yet allow visiting VIP-class establishments, young people who want to have a trendy haircut. The establishment is located in business center cities.

Luxury salon-studio

Business, prestige. Such names reflect the essence of the institution for wealthy customers. Designer decoration of the premises, elite equipment, cosmetics of famous brands, an extended list of services. Highly qualified specialists, winners of hairdressing competitions or talented young people who have completed an internship in the best studios abroad. Unique techniques are used. The visitor can pick up and purchase hair care products in the salon. Any whim of a wealthy client must be taken into account. Professional services are expensive.

You can open an elite beauty salon in expensive hotels, popular spa centers, in the city center or in a bohemian area where clients will come to their master for exclusive services. Premium-class establishments often provide beauty services and spa treatments. Take an interest in the necessary licenses and requirements for personnel to provide a service of this level.

Without a detailed consideration of this item, it is impossible to properly organize the work of a beauty salon. You can not "give up" on an insignificant, in your opinion, detail. Saving on the quality of services or negligence when choosing a master can be costly in the future.

The beauty industry is a delicate thing. Miscalculations are not allowed. A client who has had a bad haircut in your salon or had a poor-quality manicure will not return to you again. Another danger: he will spread negative information about you among a large number of his relatives, acquaintances, colleagues. Anti-advertising works no worse than a sophisticated marketing technique. Think!

First steps

Conduct market research:

• find out if there are other beauty salons in the selected area, their price level, the list of services, the design of the premises, the quality of the work of the masters;
• designate a circle of potential customers, according to their level of income. Open a business-class establishment in the center or a wealthy area. AT residential area or an inexpensive hairdressing salon will successfully operate on the outskirts;
• the place must be passable so that the flow of visitors is sufficient. Good option: railway station, airport, hotel, hypermarket. Express manicure and braiding is a popular service in such places.

Permissions to get started

What is needed to open a beauty salon, taking into account the norms of the law, in order to exclude claims in the future from the regulatory authorities? Properly executed documentation and all permits for this type of activity, taking into account the list of services that are provided in your beauty salon. Most entrepreneurs to open a barbershop, but you can.

For household services, which are provided in a hairdresser or beauty salon, a taxation system in the form is suitable. If medical (cosmetic) procedures are carried out in your institution, taxes are paid according to or.

• chair for the client;
• large mirror on the wall;
• bedside table and shelf for tools;
• running water electric heater or storage type water heater (boiler);
• sink and dryer combined with an armchair.

Note: in inexpensive hairdressing salons equipped in apartments removed from the housing stock, hair washing is often carried out in an equipped bathroom, and the dryer is replaced with a stationary hair dryer. The principle of operation of these devices has changed little since Soviet times. Added a modern design and many modes. This equipment is located in the corner or along the walls. The minimum quantity is 2 units.

For a manicure you need:

• special table;
• comfortable chairs for the master and the client;
• hand baths;
• necessary tools and consumables (scissors, nail files, napkins, nail polish, in assortment, napkins, hand massage cream);
• autoclave for disinfection of instruments;
• ultraviolet lamp for drying nails.

To provide cosmetic services you will need:

• special cosmetic chair;
• mirror with light and a shelf for storing care products;
• special devices for carrying out procedures;
• refrigerator for storing cosmetics;
• tool cabinet;
• sink with cold and hot water;
• basket for napkins and linen.

Staff

Good staff is half the battle. This commandment should be remembered by all novice businessmen. To successfully open a new beauty salon, you should patiently look for good craftsmen. In a small barbershop, 1 female master and 1 male master can work. As your business expands and the flow of regular customers increases, there should be at least two female masters. Include an administrator and a cleaning lady in the staff.

The ideal option is when the owner of a beauty salon is a stylist, a hairdresser who knows all the subtleties. He can determine in half an hour how much skillful hands from the master who came for an interview. A couple of tasks - and everything is clear.

Don't skimp on your paycheck. Be sure to set the percentage of remuneration that the employee will receive. Many talented hairdressers and stylists leave and open their own business, not only for self-realization, but also because the owner of the salon refused to pay them a salary worthy of their level of professionalism. Remember that along with the master, his clients will also leave.

Be sure to add manicure services. At first, a simple coating of nails with varnish is enough. Offer a decent salary. From each client, the manicurist must have a certain percentage. "Naked bet" demotivates and kills the desire to increase the level of knowledge and skills.

Each hairdresser must complete a hairdressing course (at least) and have a diploma. If your institution provides cosmetic and image services, you will need the qualification of "beautician" or "esthetician".

The provision of cosmetic services is regulated much more strictly. For the provision of certain types of services, qualified medical staff with a specialization in nursing cosmetology is required. Some procedures can only be performed by a dermatologist with a specialization in therapeutic cosmetology.

The list of services is listed in the order of the Ministry of Social Development No. 323. Please read this document carefully. For violation of the requirements, the owner of the salon faces serious fines and sanctions. If the client is harmed as a result of poor quality of the procedure, the responsibility will be serious. At the first request of the client or regulatory authorities, you are required to provide certificates and licenses for performing cosmetic procedures.

Financial side

Is it profitable to open a beauty salon? Of course! If you prepare well, test the soil and figure out how to interest customers, you will recoup the costs quickly enough. A good flow of customers will ensure high and stable profits.

Costs for opening an economy class hairdressing salon:

1. Repair of the premises - at least 100 thousand rubles;
2. Purchase of equipment. Needed: cabinets, hair dryers, racks, chairs, clippers, scissors, combs, mirrors, sinks - up to 200 thousand rubles;
3. Consumables (compositions for perm, styling products, curlers, hair dyes and tinting compounds, napkins, towels, shampoos, balms) with a margin of 2 months - at least 100 thousand rubles;
4. Advertising events, business cards and flyers - 30 thousand rubles;
5. Staff salaries are monthly based on revenue. On average, 40–50 thousand rubles;
6. Tax administration, services of an incoming accountant - up to 10-12 thousand rubles. monthly.

Total: up to 500 thousand rubles.

If you need to withdraw the premises from the housing stock and buy it out, the costs will increase several times. How much does it cost to open your own beauty salon, taking into account such expenses? Capital investments will amount to 2.5 million rubles.

How quickly will the costs pay off? The cost of a women's haircut in an inexpensive hairdresser's is 100-250 rubles, and for a man's - from 80 to 150 rubles. The price depends on the locality. In addition to haircuts, masters perform styling, perms, and dyeing. These types of services, in addition to a haircut or separately, cost an order of magnitude higher than a simple haircut (from 400 rubles). The popular barbershop is visited by at least 20 clients per day. On the day, revenue can be from 3 to 8 thousand rubles. It comes out from 90 thousand rubles per month. The upper limit is not limited. With a minimum level of profit, your investment will pay off within 2 years. If the number of customers per day will grow and your establishment will have the services of a manicurist, it’s really possible to “recapture” your money in a year.

For expensive beauty salons, the situation is similar to economy class hairdressing salons. The payback period is about the same. Investments in an elite beauty studio will be 2-3 times higher, prices, respectively, too. Women's haircut from a famous stylist will cost 750-1000 rubles. and above instead of 100-250 rubles. in an inexpensive hairdressing salon. Plus painting, styling, coloring, creating an image, selling elite hair care products. The conclusion suggests itself.

• a good master can work in a cheap barbershop. Working conditions, of course, he will have, unimportant. But the quality of the haircut often does not suffer from this. If visitors understand that you have a master working for you - “golden hands”, who, for a moderate fee, will create a miracle with their hair, they will contact your hairdresser. Money will flow like a river. Do not forget to share with a professional, otherwise he will be poached by competitors. If possible, ennoble the premises, buy more expensive equipment so that the master has the opportunity to work in normal conditions. The return will be even higher;
• to attract customers, look for a talented master, maybe a young one, who will perform various types of nail art: painting, nail extensions, gel polish, an aquarium, etc. These services are always in demand;
• many girls and women strive to carefully care for their nails and spare no expense. There will always be a stable income if clients appreciate your manicure master;
• offer visitors a selection of fashion magazines so they can choose their favorite haircut. Based on the photo, the master will give advice on whether the chosen option is suitable for a particular person. The result will be more predictable;
• eyelash extensions - a popular service;
• provide discounts to regular customers;
• the design of the room, the signboard often speaks of the taste of the owner, remember this;
• do not forget about the male half. Men's haircuts take a shorter period of time. The master will be able to serve more customers. Consumables are practically not required. The cost is lower.
• Consider opening a beauty salon for animals. Pick up a room in an area where wealthy people live. Clients will definitely show up.

A hairdresser or beauty salon offers clients services that are impossible to do without. Even with a minimum income, men and women will spend money on an inexpensive haircut. Consider all the nuances and recommendations, and your establishment will be the most popular in the city.

Opening your barbershop or beauty salon from scratch is a great idea for a business in modern conditions. In some cases, the activity itself can require little to no initial investment and provide an excellent source of income. Consider how easy it will be to make a business in hairdressing and related services and how much it will cost to open your own hairdresser.

Table of contents:

Hairdresser and beauty salon as a business

In general, hairdressing as a business is now one of the most promising areas of activity in terms of ease of entry and profitability. Almost anyone can start this business. minimum investment- at least in the format of the provision of services of a private hairdresser. If there is sufficient start-up capital you can think about opening your own hairdresser or beauty salon. In this case, there is no need to even be able to work with hair and do hairstyles - this work may well be done by hired employees and employees.

What are the advantages of the hairdressing business and why is it so good in Russia? The answer to this question lies in a few simple theses:

• Demand. Hair grows in almost all people and almost throughout life, which definitely ultimately requires cutting and caring for them.
• High profitability. The profitability of hairdressing salons can reach up to 70-80% with the right approach to business organization.
• Low start-up capital requirements. You can actually start your own business in this area without initial capital and significant investments.
• Fast payback. A hairdressing salon can pay off within one year with a good combination of circumstances.

Of course, like any other type of business, a beauty salon has its own certain disadvantages. These include the requirement for the entrepreneur himself to have certain knowledge, as well as the very serious influence of competition and the increased dependence of the volume of services on seasonal indicators. However, it is possible to neutralize such shortcomings or at least reduce their influence with a minimum of effort. And the following simple step-by-step instructions can help you figure out how to open a hairdresser:

Important fact

Some of the steps do not have to be done in the order shown. So, when opening your own hairdressing salon, in order to search for start-up capital, it will be more convenient to first register and draw up a business plan, and only then, with ready-made documentation and an enterprise, raise additional funds.

How to choose a barbershop format and open your own business

The very first step in preparing to open your hairdressing salon from scratch will be the choice of its format. All subsequent actions will depend on the chosen way of doing business, as well as the costs of start-up capital, the target audience and the geography of placement. In general, there are several main activities of hairdressing salons, the format of which is radically different:

In general, it is not necessary to dwell on one format of activity and follow exclusively its rules and principles of work in the case of hairdressing salons. Nevertheless, this choice will help to initially determine the subsequent appearance of the enterprise, simplify the definition target audience business, search for employees and selection of the necessary equipment for further activities.

Target audience and location of the hairdresser

After choosing the appropriate format of activity, it is necessary to determine the target audience, and with it the intended place of business. The definition of the target audience and the formation of the image of the average consumer will determine both the pricing policy of the business, and the equipment, and requirements for employees. In general, the target audience can be divided according to the following criteria:

After determining the target audience, special attention should be paid to the location of the future beauty salon. Yes, for budget options ideal placement would be small inexpensive premises near transport interchanges and metro stations. In such places there is a sufficient flow of potential customers, and the cost of renting premises for a hairdresser is not too high.

For premium segment clients, it is best to choose the appropriate prestigious premises, located either in new building blocks or in the historical or business center of the city. Hairdressing salons for children perfectly demonstrate themselves not far from the places of accumulation of the target audience - near schools and kindergartens.

Beauty salon and barbershop business plan

A responsible approach to business planning is the key to the success of absolutely any business. You should not neglect the preparation of a business plan for a hairdresser even in the case of operating as a private hairdresser, and even more so, you should not forget about a business plan when opening a beauty salon. Carrying out all the necessary calculations in advance, at the preparation stage, will allow you to assess the overall profitability and payback period of the business, will make it possible to think over solutions in advance for possible problems and in general to understand what would constitute one's own business. The business plan should be written as official document- after all, later it can be used to attract partners or investors.

Generally, ready business A hairdressing plan can be found on many websites, but such documents are often outdated and do not contain all the necessary information. Or - they simply do not fit the specifics of doing a particular business. Therefore, they can only be used as an example. Another thing is the decision to order a business plan for a hairdressing salon. It is worth resorting to it when opening a beauty salon or a stationary hairdresser - professional calculations and market analysis will cost from 10 to 50 thousand rubles for this industry and will allow you to clearly understand all the prospects for the future business.

You can also write a business plan for a hairdressing or beauty salon yourself. It will need to include the following items:

• The general concept of the business and a brief summary of all the information in the business plan on the first two pages.
• Describe in detail the USP - a unique selling proposition that explains the benefits of a particular hairdresser.
• Conduct an evidence-based analysis of the current market.
• Calculate the costs of opening an enterprise and the planned profit based on the analysis data.
• Conduct a comprehensive SWOT analysis of the future business.
• Describe the solution of organizational issues of the enterprise.

FROM ready business plan it will be much easier to start looking for direct investors if the start-up capital is not available.

However, for private practice the required start-up capital will be minimal - for less than 50 thousand rubles you can easily register an enterprise and purchase everything necessary equipment and consumables for doing business. To open a stationary hairdresser, the initial costs may look something like this:

• Registration and organizational activities - up to 20 thousand rubles.
• Repair and arrangement of the premises - about 80 thousand rubles.
• Purchase of equipment and means for work - about 150 thousand rubles.
• Payment for renting a room for 2 months - about 100 thousand rubles.
• Payment for the work of employees for the first month of work is about 50 thousand rubles.

Thus, it is quite possible to open an ordinary small hairdressing salon of an average level, having about 400-500 thousand rubles on hand. For larger projects, accordingly, large investments may be required, as well as for doing business in metropolitan regions, where all costs will be an order of magnitude higher. However, in such situations, the expected income will also increase.

Important fact

Buying a space for a hairdressing salon instead of renting will good investment taking into account the long-term perspective, since it will significantly increase the profitability of the enterprise, and the premises themselves can act as additional insurance in case of a failed business - real estate is always a valuable commodity.

At the same time, sources of start-up capital for your own hairdressing or beauty salon can be both personal funds and other options. For example, obtaining a consumer loan, or a loan for a business secured by property. In addition, in some cases, such institutions may be eligible for grants or state support for small businesses. It is also possible to co-establish such a business with several partners, or to attract a third-party investor under an investment agreement. In most cases, in order to raise funds to open your own hairdressing salon, you will need a business plan with a solid justification for the profitability of the enterprise and its potential success.

note

The business plan should be given to third parties only against a receipt that the information specified in the document is not used for personal purposes. This will protect the copyright on a particular idea and protect it from possible theft.

How to register a barbershop

State registration of any business in Russia is a mandatory procedure, since doing business requires appropriate accounting and payment of taxes and other required fees. Hairdressing activities are not subject to licensing. For registration, you should first of all choose the organizational and legal form of the future case.

The format is best in most situations The only advantage of an LLC for a hairdressing salon may be the possibility of easy co-founding in the enterprise itself without unnecessary hassle. Registration is carried out in the Federal Tax Service at the place of the future intended conduct of activities.

After registration, it is recommended even for individual entrepreneurs to get a seal, open a bank account and cash machine- this will greatly simplify the conduct of activities, especially in the case of opening a full-fledged beauty salon with a variety of services. The commencement of activities should also be notified and a conclusion on the fire safety of the premises should be obtained. The current regulations oblige the owners of hairdressing salons to carry out wet cleaning in them daily using special detergents.

At the time of registration, you should also choose the taxation mechanism applicable to the business. The most profitable option for such activities is UTII, but it may not be available in every region. Therefore, if you cannot choose UTII, you should focus on the possibility of taxing under a patent, or apply the simplified tax system with a tax rate of 6% on enterprise income with a profitability of more than 80%, or 15% against the enterprise's profit with profitability rates of less than 80%.

Important fact

IP in the absence of a TIN, this identification number is issued immediately after state registration. Submit documents for state registration a hairdressing salon can be done simply through the State Services portal or the local branch of the Federal Tax Service.

Equipment for a barbershop or beauty salon

The premises of the hairdresser, if it is provided for by the format of the activity, must be equipped in accordance with the current SanPiN standards. With regard to hairdressing salons, they are not extremely strict and primarily provide for wet cleaning, as mentioned above. In general, for the normal functioning of the enterprise, it will be enough to simply calculate the area based on 7 square meters per client. The room should also have a bathroom.

The minimum set of equipment for a hairdressing salon per visitor should include a set of combs and scissors, a hair dryer, various hairpins, several sets of curlers, a head wash, a hairdressing chair, a dressing table with a mirror, and hair cosmetics. On average, the arrangement of one place for a client in an average configuration will cost 40-80 thousand rubles. Savings can be provided by the purchase of used equipment. If it is necessary to expand the range of services offered, the cost of one seat for a client can increase up to 500 thousand rubles.

note

If the hairdresser is designed for both female and male visitors, separate rooms should be provided for such clients. If there is not enough space, at least screens can be used to separate the places of work of hairdressers - according to statistics, most women feel discomfort when having a haircut in the same room with a man.

Hiring staff for a barbershop

Hiring staff for a barbershop should be approached with the proper level of responsibility, because a poor-quality haircut can sometimes be impossible to fix. However, not in every locality there are specialists of a sufficient level of qualification for a professional hairdresser. In this case, it is best to order master classes and express courses in hairdressing for employees.

If you have the proper skills, the entrepreneur himself can do the training, and in their absence, there is an opportunity to save on wages staff and complete the necessary training.

note

AT hairdressing business is of great importance appearance the barbers themselves. You should take care of the presentable appearance of the employees and, first of all, that they have truly professional and high-quality haircuts, even if only simple haircuts for every day are done at the hairdresser.

Advertising a hairdresser and additional nuances of earning

The first and easiest step in advertising an already opened barbershop is the design of a sign. The current legislation allows you to install a sign with the name of the type of activity directly near the entrance to the institution without additional permits and fees. But in this case, the sign should contain only the name of the type of activity, and not the enterprise itself, that is, just the word "Hairdresser's". Outdoor advertising it is most effective for hairdressing salons of average and budgetary level.

For elite hairdressing salons, advertising will be more effective with the help of more modern means promotion, for example - on the Internet, as well as through promotion. Carrying out various promotions, participating in city events can also be a great way to attract the attention of customers to the enterprise. Promotion also shows itself well in this matter.

Of great importance in the activities of hairdressers and beauty salons is the general range of services provided. Manicures and pedicures are among the most sought after and common in this spectrum - they require almost no purchase. additional equipment and equipment. On a wider scale, a beauty salon can also provide the opportunity to undergo spa treatments, hair removal and depilation of all areas of the body, massage and other comprehensive activities.